Why we're creating more light-hearted content

25 July 2025
Team

It’s not just about homes — it’s about humans.

You may have noticed our social media content’s taken a slightly cheekier turn lately. Less “perfect show home pic,” more “team giggle behind the camera.” And honestly? We’re loving it — because it’s so us.

At Pathfinder Homes, we take pride in the homes we create. But we also believe your online feed doesn’t always need to be polished to perfection. Sometimes, it needs personality, laughter, and a little less seriousness.

From Oscar’s guided tour of The Fairway on YouTube (did he say Slytherin shower tiles?) to our silly video when we won 'Best Dressed Stand' at Stoneleigh — we’ve been leaning into content that shows the people behind the brand.

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We might not win an Oscar for Oscar, but it’s this kind of fun, relaxed, unscripted content that really tells you who we are: passionate about what we do, but never afraid to have a laugh while doing it.

Why we're doing it...

The truth is, behind every lodge is a whole team of real people — designers, production members, marketers, coffee-makers, van-packers, and site runners. We're proud of our product, yes, but also proud of our people. And showing that? That’s what builds real connection.

We're not here to be just a manufacturer. We're here to be part of the conversation — in the industry, with parks, and with the people who love the homes we make.

So whether it's a behind-the-scenes blooper, a playful caption, or a team member video takeover, it's all part of building a brand that feels human.

Want More?

If you haven’t already, go check out Oscar’s tour of The Fairway on our YouTube channel — we promise it’s as informative as it is entertaining. And keep your eyes peeled for more content like our best dressed stand video, where we proved that you can still win awards while laughing your way through the process.

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Thanks for following along. And thanks for letting us be a little less polished, a little more real — and still 100% Pathfinder.

Let’s build a brighter future.

Video showing one of pathfinder homes lodges called The FairwayVideo play button
Video showing one of pathfinder homes park homes called The HawthorneVideo play button
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